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NFC World Congress 2014

Now in its 4th edition, NFC World Congress explores the emerging ways we shop, spend money, travel, connect, play, etc. through the mobile proximity technologies: NFC, QR Code, Bluetooth LE, HCE/Cloud-based, LBS... All are revolutionizing the user's experience in retail/e-commerce, marketing, transport and many other verticals!

From start-ups to leading players including all the verticals, over 600 attendees will gather to boost adoption and advance the mobile proximity business. The Congress combines a high level 3-day conference, a large exhibition and multiple "live experiences" to multiply opportunities to learn, meet, experience, network and innovate.

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From Our Blog

  • Functionable Fashion! From Connected World
    Time to get smart and slip into something more connected. Ah, yes; wearable technology. On-the-go from head-to-toe, these fashionable devices are giving a whole new meaning to the term "dress for success." Wearable technology, considered the "it gift" by many this past holiday season and the hottest fashion trend of the last year, continues to grow, bringing in its wake many novel new applications. Wherever you turn, you can see examples of companies slipping tags, sensors, and other technologies into their products, creating a nascent wearable tech market ready to explode ... and go, go, go!Wearable technology is simple, easy, practical, mobile, functional, and yes, fun. I can't help but laugh as I review many of these new wearable tech items being unveiled, thinking of how such things were once only portrayed as ideas in movies and cartoons.
    Written on Tuesday, 04 February 2014 00:00 in News Be the first to comment! Read 8537 times Read more...
  • The Power of NFC: When Tapping Points Hit the Tipping Point - From Connected News
    NFC is the new buzz word—or acronym, to be more precise. Short for near-field communication, NFC is seemingly everywhere these days, from blogs to boardrooms, and beyond. This "tap technology" is being investigated by everyone from marketers to product developers, and even executives. It's no wonder; it is an exciting, innovative technology that, when combined with mobile and cloud technologies, offers a new layer of disruption that provides an array of possibilities for real and unforeseen change across numerous activities, industries, and ecosystems.
    Written on Monday, 16 July 2012 00:00 in News Be the first to comment! Read 8017 times Read more...
  • Getting Your NFC On - As seen in Connected World June/July 2013
    Something cool happened in Italy a few years ago. It became the birthplace for hip hipsters turning NFC into a fashion statement. It was here where the idea of using your clothing to connect socially with your friends through touch seemed like the next logical step and wearing NFC took flight. Put NFC in the pocket of your jeans so those in the know can tap, touch hips, and share their contact information. This was the idea of the popular fashion company Angel and Devil. To do this, the company reached out to the NFC event specialists at Poken, an NFC touch company that "collects people and things with a touch" and together they created "Angel and Devil Touch" jeans. These hip new jeans let us all communicate by tapping our NFC-enabled hip-pockets together. It gives a whole new meaning to the term "bump."
    Written on Tuesday, 18 June 2013 00:00 in News Be the first to comment! Read 6769 times Read more...